|Directors, LNZ Ltd - left, John Ellingham, right, Dean Harnish.|
We did just that and made the decision to open a specialist hi fi store that sold performance audio using a simple A versus B demonstration.
“Just listen to the music” became our motto.
In 1983 Absolute Sound was born in Newmarket, Auckland providing a premium service in retail and distribution. A couple of years later we were offered distributorship of two additional respected brands, Linn and Naim Audio. We are still offering Linn 30 years later.
In 1988 we relocated to a high profile Parnell showroom and added multi-room installation to the list of services we offered.
Times were good at all levels of our business until in 2003 when, to our surprise, we had an offer to buy our retail division, Absolute Sound Ltd. We accepted, giving us the ability to concentrate more on our distribution business.
We then purchased a new building in Apollo Drive, Mairangi Bay, fitting it out with demonstration rooms, a showroom and warehouse. Under the Linn New Zealand banner we supplied Linn to retail stores, custom installers and superyacht owners. We also took on the distribution of Tansun heaters, a UK specialist heating brand.
In 2009 we opened a new hi fi retail store, The Demo Room, back in Parnell. That store was open for two and a half years. Times were changing and we had to compete with low margin internet sellers around the world so paying high street rental became unsustainable and we did not renew our lease.
2011 saw us move back to our purpose built premises at Apollo Drive and re open “The Demo Room” on the North Shore and include two new wholesale brands, Q-Acoustics and Simple Audio. These have now become significant brands in New Zealand.
Most recently, we have transformed our headquarters into The HiFi Store, Auckland's premium audio specialist. We stock the latest digital solutions as well as catering for your traditional audio requirements.
Yes, there have been many changes along the way but our passion for music and reliable service is as strong as ever.
“Just listen to the music”
Directors: LNZ Limited - Dean Harnish and John Ellingham.
LNZ Limited is the New Zealand distributor for Linn HiFi Systems, Creek Audio electronics, Epos Loudspeakers and Tansun hi band radiant heaters.
You can experience their premium audio products and heaters in action at their North Shore HQ, The Hi Fi Store.